Brands for people.

As a leading FMCG agency, we develop brands that move people by linking the analytical expertise of strategic brand consultancies with the creative skills of classic advertising agencies. We combine knowledge of brand psychology, a broad understanding of marketing and extensive communication expertise to produce a distinctive offering.

Services

Consulting

We see your brand as a business model and help you to solve all strategic and operative issues related to your brand. With our employees’ background in industry, retailing and communication, we integrate key perspectives into the process of finding solutions.
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Innovation

Our broad understanding of the market gives your new products the best chances of success. With our expert knowledge of consumers, retailing, concepts and packaging development, we help you to successfully develop your new products.
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Campaigning

Our campaigns are designed to translate the strategy and aims into communication measures that create a strong brand and bring it to life through creative ideas.
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Packaging

In order to find the right Markenkörpersprache® (Brand Body Language) for your product, we examine the relationship between the form, size and “look and feel” and incorporate it in the packaging design to hone the product’s message. Close cooperation between experts from all departments within our company ensures the right mix of design, concept, impact, practicability and efficiency.
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Brand activation

At the POS we begin the final spurt to win over the customers. With our in-depth understanding of the mechanics of retailing, we produce marketing concepts and POS measures that successfully transform brand relevance into active sales.
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Production

From printing processes to TV commercial productions, our print, film, radio and television production departments oversee the entire process from start to finish. Our experts know the technical and creative possibilities associated with the different approaches and will help you to find the optimal solution.
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Social media

To ensure that your brand speaks consistently to consumers, we closely link the dialogue-based communication channels to the other elements of the brand strategy. We analyse the aims, develop the strategy for the relevant touchpoints and offer comprehensive community management.
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Corporate identity

Your customers, business partners and service providers often first see and evaluate the personality of your company based on the corporate design. That is why we very carefully develop a strong, expressive design in conjunction with you and implement it in a way that is both practicable and fit for the future.
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Retail design

In the competition for customers, our first task involves establishing your clear profile as a retailer. Incorporated in a stringent strategy, we devise and optimise your store layout in conjunction with our retail experts and experienced designers.
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References

All references

Our digital agency

PUSHH Pahnke und Schwieger is the digital subsidiary of Pahnke Markenmacherei. As an agency specialising in digital consumer worlds, PUSHH helps us to make business models and brands fit for the digital age.

 
 Socially engagingTechnically fascinatingEmotionally convincing
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Our media agency

Media becomes an integral part of strategic brand management and is incorporated in the communication process from the very beginning with PINC MEDIA – Pahnke Integrated Communication. The medium and the message are finally conceived as one in the MARKENMEDIALOG® concept. In doing so, the entire customer journey is considered and the various touchpoints for each target group are carefully selected and managed with the relevant message. The modular portfolio offers individual consulting and strategy services as well as planning and fulfilment.

 

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