For our customer STORCK we have created a shopfitting concept and visualisation which will be opened in CentrO in Oberhausen on 3 November.
Our principal aim was to unite the distinct STORCK brands merci, Toffifee, Werther’s Original, nimm2, Riesen, Knoppers, Dickmann’s and Mamba under one roof and to bring them to life.
The brand world of STORCK invites visitors on a sweet journey of discovery across a shop floor measuring 180 square metres. For this project, we have developed an amorphous, haptic visual concept that appeals to the customer using the various taste dimensions of each brand (chocolate, caramel, fruit and milk).
‘Each of the well-known brands has its very own area, yet together they form a cohesive unit – Germany’s happiest sweet shop,’ explains Dr Lars Lammers, managing director consulting at Pahnke Markenmacherei.
‘Through a collaboration which drew inspiration from both sides, together with Pahnke we have managed to merge the diverse brand world of STORCK to form a unique location where brands and people meet,’ says Tobias Klapp, head of STORCK Retail GmbH.
At STORCK Welt, the STORCK brands, with more than 100 different products, present visitors with an entirely new brand sensation. At the entrance, a human-sized Super Dickmann’s statue invites visitors to take a selfie. At the back sits a 2.5-metre-high Lachgummi exhibit that opens a mesmerising pick-and-mix world with more than 50 different products.
The implementation in-store and the shopfitting was undertaken by Dan Pearlman.
STORCK Welt is open now at CentrO Oberhausen in the main mall on the ground floor (Centroallee 1000, 46047 Oberhausen).
Architecture and shopfitting:
Dan Pearlman GmbH / Konrad Knoblauch GmbH
Agency: Pahnke Markenmacherei
Person responsible on the agency side:
Lars Lammers (managing director consulting)
Jan Rexhausen (managing director creation)
Knut Laukamp (concept & creative direction)
Stefan Behrens (project management)