The Toffifee TV ad ‘1,2,3,4’, which we developed exclusively for the new markets, can be seen from 9 January 2017 in Estonia, Latvia and Lithuania. Other countries among the new markets include the Czech Republic, Slovakia, Canada, Kosovo and the Netherlands.
‘In markets where Toffifee is still largely unknown, we clearly explain the product structure with this eye-catching TV ad. We also demonstrate the benefit of the product: mum brings the whole family together with Toffifee,’ explains Dr Lars Lammers, managing director consulting. ‘In addition to the modern, cheerfully shot scenes, the jingle developed by us particularly ensures that the ad attracts the attention of viewers and remains anchored in their minds.’
We have been looking after the Berlin-based confectionery manufacturer August Storck AG for more than 25 years. Numerous campaigns have been successfully run in close conjunction with the company ever since. We produced the new ads together with the production company blmfilm.
Client: August Storck KG
Direction: Will van der Vlugt
Production: blmfilm GmbH
Agency: Pahnke Markenmacherei
Person responsible on the agency side:
Lars Lammers (managing director consulting)
Jan Rexhausen (managing director creation)
Christian Domnick (manager brand consulting)
Cornelius Kienemund (ECD)
Ulrike Hamer (campaigning/text)
Heike Feige (strategy)
Patrick Höchstetter (head of TV)